Sunday, June 7, 2009

DeLeon Tequila





"The vision for the DeLeón Tequila packaging design was to address the desires of an extremely discerning customer base, whose discriminating palette demands the only the highest quality products. We wanted to create a presentation that effortlessly blends together the authenticity of the tequila’s Mexican heritage with the edge and sophistication of modern taste.

The beautifully crafted bottle is uniquely squared, unusually heavy, and created by one of the finest glassmakers in the world. DeLeón’s trademark DL is subtly sandblasted on the front as to not draw attention away from the perfection that rests inside. The minimalistic bottle design gives emphasis to the tequila’s iconic metal top, the master for which was hand-carved from a one-pound ball of Sterling silver.

There are currently two varieties of DeLeón available: the ‘Diamante’, which is already being hailed as the new benchmark for blanco tequila, and the ultra smooth ‘Reposado’. DeLeón's much anticipated Extra Añejo is scheduled for release in the fall of 2009.

With limited quantities of DeLeón Tequila being bottled each year, initial distribution in the U.S. is limited to a few select sites in Los Angeles, New York, Las Vegas, and Miami. International cities will include Hong Kong, Dubai, Macau, San Tropez and Monte Carlo." Via TheDieline

1 comment:

Marina Monte said...

Muito bonita essa embalagem, aonde vende?